UTM Builder

Build or edit campaign tracking URLs while preserving existing query parameters and URL fragments.

Free toolNo signupCopyable output

Campaign URL workspace

Build or edit a UTM link

Runs locally

Destination or existing campaign URL

Existing non-UTM query parameters and URL fragments are preserved.

Campaign sourceWhere the traffic comes from, such as google, newsletter, or linkedin.Campaign mediumThe channel type, such as cpc, email, paid_social, or referral.Campaign nameA campaign name your team can recognize later.

Campaign termOptionalOptional. Commonly used for paid-search keywords or targeting terms.Campaign contentOptionalOptional. Separate ads, links, placements, or creative variations.

Advanced campaign fields

Add these only when your measurement plan uses them.

Naming consistency

Your values are preserved exactly as entered. The builder does not silently lowercase or replace spaces. Pick a case and separator pattern your team understands, then use it consistently across campaigns.

Tool guide

How to use this tool

1. Add the required input

Enter or upload the information UTM Builder needs.

2. Run the tool

Use the main action to create, check, calculate, convert, or preview the result.

3. Review the result

Check the output before copying, downloading, or using it in important work.

When it is useful

Create a new tagged campaign link or paste an existing UTM URL to edit it. The builder runs locally, preserves unrelated query parameters and fragments, and does not fetch the destination page.

This is most helpful when you need a quick ads review or draft before moving into a larger workflow.

Tips for better results

Provide the information the tool requests.
Review the output before copying, downloading, or using it in important work.

Examples

Paid search

https://example.com/service?utm_source=google&utm_medium=cpc&utm_campaign=service_launch

Existing URL with preserved query data

https://example.com/sale?ref=nav&utm_source=newsletter&utm_medium=email&utm_campaign=summer_offer#pricing

FAQs

Does this tool fetch or validate the destination page?

No. It parses and rebuilds the URL locally. Test the finished link in your browser before launching a campaign.

Which UTM fields are required?

Source, medium, and campaign are required. Term, content, campaign ID, source platform, creative format, and marketing tactic are optional.

Can I edit an existing UTM URL?

Yes. Paste the tagged URL, load its recognized UTM values, edit or clear fields, and rebuild it. Unrelated query parameters and URL fragments are preserved.

Will the builder change my UTM naming automatically?

No. Values are preserved exactly as entered. The builder flags inconsistent case or separators so you can choose and keep your own naming convention.

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