Ads
EasyGoogle Ads Budget Calculator
Estimate clicks, conversions, customers, and revenue from a Google Ads budget.
Interactive tool
Enter your details
Tool guide
How to use this tool
1. Add the required input
Enter or upload the information Google Ads Budget Calculator needs.
2. Run the tool
Use the main action to create, check, calculate, convert, or preview the result.
3. Review the result
Check the output before copying, downloading, or using it in important work.
When it is useful
Model a monthly Google Ads scenario from budget, CPC, first-stage conversion rate, optional lead-to-customer close rate, and optional average value. This is an assumption model, not a forecast. Use one currency consistently.
This is most helpful when you need a quick ads review or draft before moving into a larger workflow.
Tips for better results
- Follow the units and time periods shown for each field.
- Treat the result as an estimate and verify important decisions.
Examples
Lead gen campaign
Budget 3000, CPC 3, conversion rate 5%, close rate 20%, value 1000.
Starter budget
Budget 900, CPC 4.50, conversion rate 3%, close rate 15%, value 800.
FAQs
What does this estimate?
It models clicks from budget and CPC, first-stage conversions from conversion rate, optional customers from close rate, and optional revenue from average value. It can also derive estimated CPA and ROAS when enough assumptions are present.
Does this connect to Google Ads?
No. It is a local planning calculator and does not fetch live campaign data or predict guaranteed results.
When should I enter a close rate?
Use close rate only when the first-stage conversions are leads or opportunities that still need to become customers. Leave it blank when the conversion itself is the revenue-generating action.
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